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About Us

At Centro de Negocios Deportivos we work to be a solution that helps the different entities of the Professional Sports Industry to maximize their income, professionalize business areas, develop a culture of customer service and refine strategies to improve the fan experience, through Consulting. and Executive Training.

Mision

Centro de Negocios Deportivos (CND) was created to support leagues, teams, and federations; corporate brands and businesses; facilities and events in the sports and entertainment industry to maximize their full potential by providing fully integrated business solutions from design to execution.

Vision

To become Latin-America’s Top consulting agency by generating tangible results, revenue and value to our clients, partners and shareholders.

Team CND

Our work team is made up of experts in the sports sector, with more than 20 years of experience in the sector that allows us to connect and promote businesses in this sector.

“Winners must have the skill and the will. But to be a champion, the will always has to be stronger than the ability."

Muhammad Alid
President

Doug Quinn

Doug Quinn, President and Partner of Centro de Negocios Deportivos, is one of the industry’s top executives in international sports and entertainment. A proven leader with over twenty-five years of experience building and managing successful commercial businesses, Quinn not only developed and executed numerous strategic innovations for leaders in sports like the National Football League, Major League Soccer, the Mexican Football Federation and the United States Soccer Association, but also was responsible for generating hundreds of millions of dollars in revenue and profits.

Quinn también lanzó ISBI 360° – Red de Capacitación, Ventas y Reclutamiento Virtual. Esta alianza con un grupo de directivos y talento, incluyendo especialistas en capacitación y expertos en tecnología, ha transformado la manera de capacitar al personal, la retención de talento, y la forma en la que los Clubes pueden maximizar la venta de boletos. www.ISBI360.com

Sean earned his bachelor’s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.

Director of Operations

Sean D. Quinn

Director of Operations and Partner at CND, is a proven leader with over ten years of experience in partnership and grassroots marketing; business development; sales; event operations and facility management; working directly with professional sports Leagues and Teams throughout North America (e.g. MLS, LIGA MX, MLB, NFL, NHL, MiLB).

Through his two companies, Centro de Negocios Deportivos (CND) and ISBI 360° Virtual Training, Sales and Recruitment Network, he has transformed the training and retention of sports professionals, how clubs can maximize tickets sales and talent recruitment; improved performance, increased job satisfaction and the overall fan experience based on the needs of our ever-changing world.

Sean earned his bachelor’s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.

Chief Learning Officer

Bill Guertin

Bill is CND’s Chief Learning Officer, and has been with the company since its inception in 2016. Bill is a master sales trainer, facilitator and curriculum designer with nearly 20 years of working with the ticket sales departments of over (100) individual sports teams in the US, Canada and Mexico. He is a two-time published author and keynote speaker, and also serves as Chief Learning Officer of ISBI 360, the virtual training network created specifically for executives in sports & entertainment.

Bill’s deep background in sales and leadership includes many years in broadcast media as a sales rep, sales manager and General Manager of radio properties in the US Midwest. He is an eSpeakers Certified Virtual Presenter, and is Immediate Past President of the Illinois chapter of the National Speakers Association (US).

He holds a Bachelor’s degree in Communications from Saint Joseph’s College in Rensselaer, IN, and serves as a Board member of the Baylor University Center for Sports Strategy and Sales.

Executive Director

Michel Richaud

Michel Richaud is the Executive Director of the CND. He has close to 10 years of experience in the sports industry. Michel has held positions at different levels in soccer clubs both in Mexico and the United States. In addition, he founded Deportes Inc., a platform that publishes information specialized in sports business. From this platform, he has also offered consulting services to different entities related to the sports industry. Michel is an economist from the Universidad Iberoamericana (2009) and has an MBA from the George Washington University (2015).

Strategic Consulting Director

Alejandro Carranza

Alejandro is CND's Director of Strategic Consulting and has more than 5 years of experience within the mexican football industry. In addition to being part of the CND, Alejandro has been the Director of Experience (Gameday) for Atlas FC and the Operations Manager for LIGA BBVA BANCOMER MX. His career has allowed him to understand three different perspectives within the industry; Consulting, Club and League, which has granted him a complete scope of the industry and its areas of business operation. Alejandro has a Bachelor 's degree in Industrial Engineering and Systems from Instituto Tecnológico y de Estudios Superiores de Monterrey (2015) and has received Certification diplomas from the International Sports Business Institute for Sponsorship and Customer Service.

Senior Consulting Manager

Luis Alfonso Barba García

Luis Alfonso joined CND in 2019, he is currently the Senior Consulting Manager. He has experience in the marketing area of international companies such as Kimberly Clark de México and Grupo Bimbo. He also worked at You First Sports Barcelona, where he was part of the team in charge of organizing and managing events, and executing sports sponsorship activities.

Luis Alfonso graduated with a degree in Administration and Marketing from the Universidad Panamericana (2015), a diploma in Sports Marketing from the Johan Cruyff Institute Mexico (2017) and a master's degree in Sports Management and Direction from the Pompeu Fabra BSM University of Barcelona (2019 ).

Operations Manager

Marien Saavedra

Marien is the Operations Manager at CND, she has 5 years of experience in the Sports and Esports sectors, specifically in Communications and Marketing. She has worked for teams such as Club América and Pittsburgh Knights (Esports). She also worked at Minerva MKT, a sports marketing agency in Barcelona, where she was part of the Communications team in charge of Petronas Motorsports' social networks for MotoGP.

Marien graduated with a degree in Communications from Universidad de las Américas A.C. (2017), a Master'sDegree in Sports Management from Pompeu Fabra BSM University of Barcelona (2020), and a diploma in Sponsorships and Athletes' Representation from the same university (2020).

Team CND

Our work team is made up of experts in the sports sector, with more than 20 years of experience in the sector that allows us to connect and promote businesses in this sector.

“Winners must have the skill and the will. But to be a champion, the will always has to be stronger than the ability."

Muhammad Alid
President

Doug Quinn

Doug Quinn, President and Partner of Centro de Negocios Deportivos, is one of the industry’s top executives in international sports and entertainment. A proven leader with over twenty-five years of experience building and managing successful commercial businesses, Quinn not only developed and executed numerous strategic innovations for leaders in sports like the National Football League, Major League Soccer, the Mexican Football Federation and the United States Soccer Association, but also was responsible for generating hundreds of millions of dollars in revenue and profits.

Quinn también lanzó ISBI 360° – Red de Capacitación, Ventas y Reclutamiento Virtual. Esta alianza con un grupo de directivos y talento, incluyendo especialistas en capacitación y expertos en tecnología, ha transformado la manera de capacitar al personal, la retención de talento, y la forma en la que los Clubes pueden maximizar la venta de boletos. www.ISBI360.com

Sean earned his bachelor’s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.

Director of Operations

Sean D. Quinn

Director of Operations and Partner at CND, is a proven leader with over ten years of experience in partnership and grassroots marketing; business development; sales; event operations and facility management; working directly with professional sports Leagues and Teams throughout North America (e.g. MLS, LIGA MX, MLB, NFL, NHL, MiLB).

Through his two companies, Centro de Negocios Deportivos (CND) and ISBI 360° Virtual Training, Sales and Recruitment Network, he has transformed the training and retention of sports professionals, how clubs can maximize tickets sales and talent recruitment; improved performance, increased job satisfaction and the overall fan experience based on the needs of our ever-changing world.

Sean earned his bachelor’s degrees in Science, Business, Management, Marketing and Related Support Services from Kansas State University.

Chief Learning Officer

Bill Guertin

Bill is CND’s Chief Learning Officer, and has been with the company since its inception in 2016. Bill is a master sales trainer, facilitator and curriculum designer with nearly 20 years of working with the ticket sales departments of over (100) individual sports teams in the US, Canada and Mexico. He is a two-time published author and keynote speaker, and also serves as Chief Learning Officer of ISBI 360, the virtual training network created specifically for executives in sports & entertainment. Bill’s deep background in sales and leadership includes many years in broadcast media as a sales rep, sales manager and General Manager of radio properties in the US Midwest. He is an eSpeakers Certified Virtual Presenter, and is Immediate Past President of the Illinois chapter of the National Speakers Association (US). He holds a Bachelor’s degree in Communications from Saint Joseph’s College in Rensselaer, IN, and serves as a Board member of the Baylor University Center for Sports Strategy and Sales.

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Executive Director

Michel Richaud

Michel Richaud is the Executive Director of the CND. He has close to 10 years of experience in the sports industry. Michel has held positions at different levels in soccer clubs both in Mexico and the United States. In addition, he founded Deportes Inc., a platform that publishes information specialized in sports business. From this platform, he has also offered consulting services to different entities related to the sports industry. Michel is an economist from the Universidad Iberoamericana (2009) and has an MBA from the George Washington University (2015).

Strategic Consulting Director

Alejandro Carranza

Alejandro is CND's Director of Strategic Consulting and has more than 5 years of experience within the mexican football industry. In addition to being part of the CND, Alejandro has been the Director of Experience (Gameday) for Atlas FC and the Operations Manager for LIGA BBVA BANCOMER MX. His career has allowed him to understand three different perspectives within the industry; Consulting, Club and League, which has granted him a complete scope of the industry and its areas of business operation. Alejandro has a Bachelor 's degree in Industrial Engineering and Systems from Instituto Tecnológico y de Estudios Superiores de Monterrey (2015) and has received Certification diplomas from the International Sports Business Institute for Sponsorship and Customer Service.

Senior Consulting Manager

Luis Alfonso Barba García

Luis Alfonso joined CND in 2019, he is currently the Senior Consulting Manager. He has experience in the marketing area of international companies such as Kimberly Clark de México and Grupo Bimbo. He also worked at You First Sports Barcelona, where he was part of the team in charge of organizing and managing events, and executing sports sponsorship activities.

Luis Alfonso graduated with a degree in Administration and Marketing from the Universidad Panamericana (2015), a diploma in Sports Marketing from the Johan Cruyff Institute Mexico (2017) and a master's degree in Sports Management and Direction from the Pompeu Fabra BSM University of Barcelona (2019 ).

Operations Manager

Marien Saavedra

Marien is the Operations Manager at CND, she has 5 years of experience in the Sports and Esports sectors, specifically in Communications and Marketing. She has worked for teams such as Club América and Pittsburgh Knights (Esports). She also worked at Minerva MKT, a sports marketing agency in Barcelona, where she was part of the Communications team in charge of Petronas Motorsports' social networks for MotoGP.

Marien graduated with a degree in Communications from Universidad de las Américas A.C. (2017), a Master'sDegree in Sports Management from Pompeu Fabra BSM University of Barcelona (2020), and a diploma in Sponsorships and Athletes' Representation from the same university (2020).

Services

Strategic Consulting and Executive Training

CND has the objective of helping Sports Organizations to maximize the revenue stream and improve the overall fan experience through management consulting and executive training to professionalize their business structures.

CND's 5 Strategic Pillars of Business Operation

At CND we focus on 5 Strategic Pillars of Business Operation, which would be:

  1. Organizational Structure
  2. Commercial (Ticket Sales and Sponsorship)
  3. Marketing and Communication
  4. Marketing and Communication
  5. Marketing and Communication

Contact

Mexico City

contacto@cenede.mx

Bosques de Alisos #47-A
Primer Piso Desp. A-2-12,
Col. Bosques de las Lomas
C.P. 05120 Mexico, D.F.